Cookie Policy & Tracking Notice
Last Updated: August 17, 2026 | Effective Date: August 17, 2026
This Cookie Policy explains how AnyZeni Ltd. ("we", "us", "our") uses cookies, web beacons, pixels, local storage, and similar technologies on our website (www.anyzeni.com) and mobile applications (collectively, the "Platform"). It clarifies what these technologies are, why we use them, and your rights to control their usage in accordance with the Privacy and Electronic Communications Regulations (PECR) and UK GDPR.
1. What Are Cookies?
Cookies are small data text files placed on your computer, mobile phone, or tablet when you visit a website. They are widely used to make websites function efficiently, remember user preferences, customise content, and provide reporting analytics.
- First-Party Cookies: Set directly by AnyZeni to enable core platform features, security, and personalised navigation.
- Third-Party Cookies: Set by external services and partners (e.g., analytics providers, advertising networks, and payment processors).
- Session Cookies: Temporary cookies that expire when you close your web browser.
- Persistent Cookies: Remain stored on your device for a fixed period or until deleted manually.
2. Categories of Cookies We Use
We classify cookies used across AnyZeni into four main operational categories:
| Category | Purpose & Function | Consent Required? |
|---|---|---|
| Strictly Necessary | Essential for core site functions, security, basket operation, card editor state, and user authentication. | No (Exempt under PECR) |
| Performance & Analytics | Collect aggregate, non-personally identifiable data on site usage, page load speed, popular card categories, and error reporting. | Yes (Opt-in required) |
| Functionality & Personalisation | Remember saved occasion reminders, delivery address preferences, local currency, and customisation studio settings. | Yes (Opt-in required) |
| Targeting & Advertising | Track browsing habits across sites to build profiles for relevant ad targeting. | Yes (Opt-in required) |
3. Specific Cookies Deployed on AnyZeni
| Cookie Name | Provider | Category | Purpose | Duration |
|---|---|---|---|---|
| az_session_id | AnyZeni (First Party) | Strictly Necessary | Maintains user login session and active card editor state. | Session |
| az_cart_token | AnyZeni (First Party) | Strictly Necessary | Stores items placed in the shopping cart prior to checkout. | 30 Days |
| _ga, _ga_* | Google Analytics | Performance | Calculates visitor, session, and campaign metrics for site optimisation. | 2 Years |
| az_preferences | AnyZeni (First Party) | Functionality | Stores user currency, region, and occasion reminder preferences. | 1 Year |
| _fbp | Meta / Facebook | Targeting | Delivers personalised advertisements on social media platforms. | 3 Months |
4. Mobile Applications & Similar Tracking Technologies
In addition to web cookies, our mobile apps and web platforms may use:
- Pixels & Web Beacons: Electronic images embedded in emails or web pages to verify email opens or link clicks.
- Local Storage (HTML5): Stores studio draft states locally on your device for fast loading when editing personalised cards.
- Mobile Advertising IDs: Unique identifiers provided by iOS (IDFA) or Android (GAID) used for app measurement and targeted promotions, controllable via your device settings.
5. Managing Your Cookie Preferences
When you first visit AnyZeni, you are presented with our Cookie Consent Banner allowing you to accept all, reject non-essential, or customise your tracking preferences.
Your cookie control provides:
- Accept all;
- Reject non-essential;
- Manage preferences.
You can update or withdraw your consent at any time via the "Cookie Preferences" link in the footer of any page.
6. Changes to This Cookie Policy
We may update this Cookie Policy periodically to reflect changes in regulatory requirements or platform capabilities. Updated versions will be posted on this page with an updated "Last Updated" date.
7. Contact Us
If you have questions regarding our use of cookies or privacy settings, please contact us at:
- Data Protection Officer: dpo@anyzeni.com
- Postal Address: AnyZeni Ltd, Data Protection Office, 100 Innovation Way, Birmingham, B4 7ET, United Kingdom